Benefits to E-Commerce with Product Configuration

With colossal businesses like Amazon, 69% of the American population frequently buys products online.

While the US has reported some of the highest-rating online shopping trends, other countries are also in the same league. The e-commerce revenue per buyer reported in the US is $1,804, while in the UK is $1,629, in France: $1,228, in Sweden: $1,446, and in Germany: $1,064.

Looking at these statistics, there’s no doubt that e-commerce is an emerging industry that will soon take over the world. This also means greater competition for online businesses to secure the largest customer base and hit their sales target.

Product configuration has enabled digital enterprises to create interactive 3D models of their products. This enables buyers to have a more enriching shopping experience digitally while businesses to secure doubling revenues.

Here are all the reasons your e-commerce business needs product configuration.

Sell Complex Products Easily

Technology has digitally bridged the gap between home-based shoppers and online stores. But even so, the e-commerce industry faces some challenges that can’t be resolved by standard e-solutions. Selling complex products is one such hurdle that businesses struggle with.

Products that have more than a few features, calculations and variants, are difficult to sell. Even the simplest operations can intimidate shoppers who won’t know how to move from the start option to the next. This is where product configuration comes in.

It can guide buyers about the procedure, step by step and show it to them practically. This is more effective than listing instructions in a manual that ends up becoming difficult to comprehend.

Makes Sales Procedure More Effective

While it’s a million-dollar question for buyers to decide whether to buy a product/service online or not, it’s an even harder struggle for the sales team. Not knowing what the buyer wants or is looking for can be quite stressful for the sales department.

They may be chasing many leads to no end and may end up with only a handful of clients. This can be an exhaustive process when sales people are consulting each customer themselves.

Product configuration allows for a self-service adaptation in the digital application. Customers can take their time examining the product and its features before deciding if they want to buy it. Once they do, they can simply lodge a request for a price quote. This makes communication seamless because the sales team will address their queries as they are a promising lead.

The customer knows what they want and the sales team knows how to drive their pitch home. The quote time is shortened from weeks to minutes because the online self-service option is a win-win for all.

Profitable Marketing Opportunities

Since AR is still a relatively new technology in the digital arena, it hasn’t lost its initial charms yet.

Seeing 3D product models excites people as they jump on the first chance to try the AR application. Product configuration draws out the creativity in people. Potential customers who wish to buy a car will configure the product of their choice and try all the different features.

This might motivate them to share the experience on their Instagram stories which immediately attracts attention. Their social media followers might pick the lead and bring traffic to your pages! Many might even want to try the product configuration themselves.

Since most countries are under lockdown, people have a lot of free time and they’re open to easy entertainment. Your AR app may just become their favorite pastime and market your products for you!

Use this time and this application wisely to emerge stronger than ever, once the pandemic dies down. If you’re looking for augmented reality app companies for 3D product configuration services, and innovative augmented reality application development, you can get in touch with Elementals Studio.