4 Tips to Supercharge Your Marketing Strategy

 With all the uncertainty surrounding COVID-19, it’s no surprise that many businesses have had to revise their forecasts and dial back on the time and resources spent on marketing efforts.

But that doesn’t mean things will stay the same. As we come out of lockdown and return to some normalcy, it’s vital to seize the moment and supercharge your marketing efforts to regain lost ground. Here are some tips to keep in mind.

1. Know Your Brand


Before you start anything, take some time out to understand your brand and what values it reflects. Identify key components that set your company apart from the competition and make you unique.

Understanding your brand will help you narrow down the tone and approach to use. Consequently, you’ll be able to understand and reach your target audience more effectively.

2. Create a Content Calendar

A detailed, event-driven plan can help you focus your marketing efforts and leverage certain events to build new audiences. Your marketing calendar should reflect all major holidays and celebrations, plus any events that are relevant to the industry. For instance, if you’re a company that offers custom gift baskets or food boxes, then National Picnic Month is definitely something to keep in mind.

3. Identify your Influencers

Influencer culture has grown tremendously over the last few years and will continue to grow as social media becomes more integrated into our lives. While it’s understandable that many brands are a bit nervous about working with influencers, there’s a simple way to overcome this: research.

Researching online influencers thoroughly will help you ensure that the person you’ve chosen has a positive brand image, has values similar to yours, and caters to an audience with demographics that you want to target.



4. Leverage Technology

Technology is perhaps your biggest asset if you’re looking to build engagement and brand awareness. Depending on your goals and budget, you can choose from a variety of options. For instance, many successful brands have implemented 3D product configuration technology to build stunning and interactive websites for their customers. Users can customize products online and visualize how they look with just a click of a button.

Keep in mind that the technology or tools you choose to implement should complement your brand values and must meet your audience’s needs in some way.

 

If you’re looking to take your website to the next level, discuss your options with the experts at Elementals Studio. As a leading Unity 3D development agency, the company provides cutting-edge augmented reality solutions and 3D product configurator development services. Get in touch with them to learn more.

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