How to Create a Website That Generates Sales


Although e-commerce was on the rise for quite some time, the pandemic has accelerated the shift towards online retail. New data from IBM’s U.S. Retail Index shows that e-commerce will grow by nearly 20% in 2020, and these changes are likely to last even when the pandemic is over.

With this in mind, brands must be more conscious of their online presence and build powerful websites that can attract customers and drive sales. Here are three essential tips that can help you create compelling websites:

1. Design a captivating landing page

Making a landing page that will help you convert visitors is about more than just creating a website that “looks good”. You’ll need to understand what customers want when they come to your website and align that with your business goals. A landing page can be your homepage, or specific sales pages, or even a separate page that’s created for a particular product, sale, or campaign.

Your landing page should be simple in design with a clear headline, brief description, and compelling CTA that’s designed to help audiences carry out a desirable task. 

2. Build meaningful relationships with your audience

When users come to your website, use the opportunity to learn more about them so you can offer a tailored experience. For instance, if you’re a beauty brand with several skincare lines and products, add a skin quiz that can help users learn more about their skin type and care needs. Using the information, you can recommend specific products that best suit their skin type.

3. Use technology to create realistic experiences

A major hurdle for e-commerce marketers is that customers are unable to interact with the product like they would be able to in a physical store. The good news is that emerging technology can help marketers create a realistic experience for their customers. For instance, 3D product configuration technology can enable users to view a product from all angles and view a customized version in real-time.


If you’re looking to boost sales with excellent 3D product configuration options, discuss your options with the experts at Elementals Studio. As a leading Unity 3D development agency, the company provides cutting-edge augmented reality solutions and 3D product configurator development services. Get in touch with them to learn more.

 

 

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