Using Augmented Reality During the Pandemic to Keep Your Business Thriving

As the COVID-19 pandemic continues, augmented reality (AR) has emerged at the forefront. While digitalization has always played a key role in ensuring long-term business growth, its imperativeness has doubled during lockdown.

According to research, internet use has grown immensely during the ongoing pandemic in the U.S. With the large majority of businesses creating compelling digital marketing strategies, AR has become the key feature that stands out.

If you’ve been on the fence about incorporating AR technology into your marketing strategy, here are some benefits of the transition to help you jump on the bandwagon.

Improved Visualization

As people continue to practice social distancing, internet use is still at its peak. While visiting stores was a common occurrence in the past, it has become an anomaly in 2020.

At a time when heading to the local mall isn’t a possibility anymore, people are increasingly craving ways to test products/services at home. AR does just that by creating high-quality and interactive visualizations for products/services.

Customers can easily try a product/service by engaging with its features and functionalities online. In fact, AR is also a great tool for businesses that offer online learning models.

If your local store has been suffering during the pandemic, you can leverage AR and replicate the quintessential in-store experience at home.

Create a Personal Experience

At a time when people are increasingly looking for support, encouragement, and motivation, AR technology has come as a breath of fresh air. Whether you run a healthcare business, retail store, or automotive business, you can easily offer your customers a customized experience that not only makes things much easier for them, but also serves as a source of support.

AR technology is highly customizable. You can use different layers, filters, and effects to breathe life into your products/services in a unique, engaging, and visually pleasing way.

Focus on different demographic factors of your audience to create a customized experience for each subset.

Keep Your Audience Engaged

Ensuring audience engagement has been one of the most common issues faced by most businesses during the COVID-19 pandemic. If you’ve noticed a drop in conversions, it’s possible that you’re still relying on your old marketing strategies.

The complex and fluid nature of COVID-19 calls for a complete overhaul of conventional marketing tactics. As marketers tap into different areas of digitalization to determine what works and what doesn’t, AR has been categorized as one of the most effective ways to ensure audience engagement.

As customers interact with the novel and exciting graphics, layers, and visual treats, they’re more likely to proceed with a transaction and return for more in the future.

If you sell makeup products, customers will heavily flock to your website if you incorporate AR technology that allows them to view what each product will look like after application. If your competitors simply offer product descriptions and images, they’re less likely to generate leads as actively as you.

In the long run, customers return to brands that allow them to virtually test products/services in advance.

If you’re ready to leverage AR technology and keep your business afloat during the COVID-19 pandemic, Elementals Studio can help you get started.

The experienced AR app development company offers state-of-the-art AR services for businesses in a wide range of industries.

They also create 3D product configurations and air filters and effects for social networks.

Get in touch with them for more information.