Elementals Studio Pte. Ltd.

Although e-commerce was on the rise for quite some time, the pandemic has accelerated the shift towards online retail. New data from IBM’s U.S. Retail Index  shows that e-commerce will grow by nearly 20% in 2020, and these changes are likely to last even when the pandemic is over. With this in mind, brands must be more conscious of their online presence and build powerful websites that can attract customers and drive sales. Here are three essential tips that can help you create compelling websites: 1. Design a captivating landing page Making a landing page that will help you convert visitors is about more than just creating a website that “looks good”. You’ll need to understand what customers want when they come to your website and align that with your business goals. A landing page can be your homepage, or specific sales pages, or even a separate page that’s created for a particular product, sale, or campaign. Your landing page should be simple in design with a clear headline, brief d

  With all the uncertainty surrounding COVID-19 , it’s no surprise that many businesses have had to revise their forecasts and dial back on the time and resources spent on marketing efforts. But that doesn’t mean things will stay the same. As we come out of lockdown and return to some normalcy, it’s vital to seize the moment and supercharge your marketing efforts to regain lost ground. Here are some tips to keep in mind. 1. Know Your Brand Before you start anything, take some time out to understand your brand and what values it reflects. Identify key components that set your company apart from the competition and make you unique. Understanding your brand will help you narrow down the tone and approach to use. Consequently, you’ll be able to understand and reach your target audience more effectively. 2. Create a Content Calendar A detailed, event-driven plan can help you focus your marketing efforts and leverage certain events to build new audiences. Your marketing calendar  should refl

Once upon a time, product photography was a rare occurrence, used only for advertisements or the occasional catalog. In fact, most of the time businesses didn’t even have to take any close-up pictures of their items. Today, if an online business doesn’t provide an  in -depth view of their products , most consumers are unlikely to buy from them. In the age of A mazon’s stringent seller rules and numerous online scans; retailers have to make sure that their business passes the test for legitimacy online. Product photography done properly, or 3D Ecommerce configurators  are the key to establishing trust with consumers. Here’s why. Why Product Photography is Important Enter the mind of an online shopper. There are hundreds if not thousands of options for marketplaces, company websites or online services that claim to provide what you want. However, having read the horror stories online or experienced being cheated yourself, what do you want to look for in a business? The fact is, that for