The 2020 Starter Guide to Product Photography

Once upon a time, product photography was a rare occurrence, used only for advertisements or the occasional catalog. In fact, most of the time businesses didn’t even have to take any close-up pictures of their items.


Today, if an online business doesn’t provide an in-depth view of their products, most consumers are unlikely to buy from them. In the age of Amazon’s stringent seller rules and numerous online scans; retailers have to make sure that their business passes the test for legitimacy online.

Product photography done properly, or 3D Ecommerce configurators are the key to establishing trust with consumers. Here’s why.

Why Product Photography is Important

Enter the mind of an online shopper. There are hundreds if not thousands of options for marketplaces, company websites or online services that claim to provide what you want. However, having read the horror stories online or experienced being cheated yourself, what do you want to look for in a business?

The fact is, that for consumers shopping from you for the first time, the claims you make on your website don’t matter as much as the pictures you upload. Without proper visuals of a product, most people are reluctant to buy them.

For the makeup industry, for example, a lipstick or foundation that hasn’t been show on multiple complexions isn’t a good buy. This is because the online shopper in question doesn’t know how they’d look in it.

Will 3D Product Visualization Work Better?

Having established that we need to make sure we up our game where product photography is concerned, we should now be questioning what extra steps we should be taking with this. Will 2D photography help capture the market when 3D product configurators are becoming increasingly popular?



The clear answer is no, because 2D photography may serve you well for now, but in the next couple of years, 3D visualization is probably taking over. Consumers being able to check out features and detailing for themselves online helps bolster conversions and the ROI potential is through the roof.

3D Visual Product Configurators

3D visualization isn’t just a useful tool for consumers to be able to view a product in detail. 3D visual product configurators are a key step for online retailers to attempt mass customization successfully. Consumers can select options and watch the product get customized in real time.

But how does 3D visualization work? For retailers considering this step right now, this technological upgrade may seem too complex. However, there are plenty of 3D product configuration services out there that can help out with this.

Elementals Studio, for example, is an augmented reality development agency that provides premium 3D configuration services for Ecommerce. Partner with them and let their expert team take the lead!



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