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AR as a Form of Artistic Expression

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  The discourse about the advancement of new technologies rarely involves artists and their need for innovative means of expression. Yet, the creation of art is crucial for the evolution and success of any unique technological medium.   Artists have been pioneers of using unique materials from novel technology  instead of conforming to the established artistic traditions. According to the digital media researcher and artist Helen Papagiannis , when a creator fails to avail new opportunities, they fail to comprehend new powers. AR is a powerful technology that has played a massive role in providing new opportunities for artists to create a unique aesthetic environment.   While AR development companies have played a critical part throughout this unique application of the technology, here are some ways artists have used AR as a medium of artistic expression. AR as Art for Social Media Social media AR has played a massive role in helping digital artists showcase their sk...

Virtual Reality Could be a Game-Changer for Post-COVID Medical Research: Here’s How

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Medical research has high societal value. Researchers worldwide conduct medical studies and clinical trials  to provide critical information about disease trends, treatment outcomes, risk factors, essential public health interventions, care patterns, and healthcare costs. They employ various approaches to facilitate the health sector with complementary insights.   Unfortunately, the unprecedented COVID-19 pandemic  disrupted many research institutions ’ clinic trials, forcing them to suspend most of their studies. However, virtual reality has become a promising option to resume research practices among the global research community.   VR (Virtual Reality) has the potential to transform medical research by successfully rebooting various studies. It’s a resilient and flexible way to gather evidence, test hypotheses, and develop innovative technologies and solutions to promote better global health.   Fortunately, some of the leading virtual and augmented reality ag...

Personalized Products: Why They Work

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  Product personalization has been around for a long time. From customized keychains to witty mugs, customers have always had a vast range of personalized gift items to choose from. But e-commerce has taken this to a whole new level.   Businesses today have transcended physical borders in every way; this means increased competition in the market. But consumers have also evolved; these days, they want everything tailored to their specifications. In fact, they’re willing to pay more for customized products . So naturally, businesses that offer that stand out from the pack.   Every Customer Is Different There are 7.594 billion people in the world, give or take a few million, and they differ in countless ways; language, culture, ages, gender, color, and so on. All of these factors contribute to their distinct personal preferences.   When consumers pay for a product, they expect complete satisfaction and value for their money.   Customized products solve the problem ...