Personalized Products: Why They Work

 


Product personalization has been around for a long time. From customized keychains to witty mugs, customers have always had a vast range of personalized gift items to choose from. But e-commerce has taken this to a whole new level.

 

Businesses today have transcended physical borders in every way; this means increased competition in the market. But consumers have also evolved; these days, they want everything tailored to their specifications. In fact, they’re willing to pay more for customized products. So naturally, businesses that offer that stand out from the pack.  

Every Customer Is Different

There are 7.594 billion people in the world, give or take a few million, and they differ in countless ways; language, culture, ages, gender, color, and so on. All of these factors contribute to their distinct personal preferences.

 

When consumers pay for a product, they expect complete satisfaction and value for their money.

 

Customized products solve the problem of products not having all the features someone wants; consumers are now paying for precisely what they want, and therefore, this enhances their shopping experience and builds brand loyalty in the process.

Affordable Luxury

Personalized products offer great value for money. They give off luxurious vibes but are not necessarily very expensive. Most consumers understand that they’ll have to pay slightly more for customization, and a vast majority of them are entirely willing to pay that extra amount.

 

By giving customers the option to customize, the business is giving them a lot more options to choose from. So more than the product itself, it is the shopping experience that feels like a luxury.

It’s A Millennial Thing

Gone are the days when everybody wanted the same Prada bag. Millennials today want to stand out.

 

Two main things have transformed in the last few decades to make this happen. Firstly, living standards have improved, which means many brands that were considered a luxury are now affordable for a more extensive clientele. They are no longer exclusive. So, if millennials are looking for exclusivity, the only viable option for them is personalized products.

Personalization with AR/VR and 3D

One creative and modern way of enhancing customers’ product personalization experience is through AR/VR or 3D technology. Online 3D product configurators are especially popular among 21st-century e-shoppers.

 

Elementals Studio can help you stand out as a business by designing 3D and AR product configurators to take your customers’ shopping experience to a whole new, digitalized level. Get in touch with them today!

 

 

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