AR as a Form of Artistic Expression

 The discourse about the advancement of new technologies rarely involves artists and their need for innovative means of expression. Yet, the creation of art is crucial for the evolution and success of any unique technological medium.

 


Artists have been pioneers of using unique materials from novel technology instead of conforming to the established artistic traditions. According to the digital media researcher and artist Helen Papagiannis, when a creator fails to avail new opportunities, they fail to comprehend new powers.

AR is a powerful technology that has played a massive role in providing new opportunities for artists to create a unique aesthetic environment.

 While AR development companies have played a critical part throughout this unique application of the technology, here are some ways artists have used AR as a medium of artistic expression.

AR as Art for Social Media

Social media AR has played a massive role in helping digital artists showcase their skills through Snapchat lenses and Instagram AR effects. These networks have become an effective platform for artists to display their unique vision through imagination and graphic skills.


 

According to Jessica Herrington, in her article, Face Filters for Instagram and Snapchat Are the New Frontier of Surrealist Art, face filters are novel art forms that create new faces with every use. Therefore, their creation should be deemed as post-Internet-art.

Some of the significant pioneers of social media AR art include @geyzerrr for her pop art pieces and @johwska for silicon-like face filters.

 AR for Contemporary Paintings & Sculptures

AR has vast applications to traditional pieces of art like sculptures and paintings. Modern artists often use this technology as a means to create contemporary art. Moreover, it’s also beneficial for the technological reinterpretation of existing artworks by legendary artists like Van Gogh and Picasso. 

There have been many AR-based reinterpretations of famous artworks such as the Mona Lisa or the Starry Night by Van Gogh that most internet users continue to be mesmerized by today.

AR for the Ultimate Museum Experience

AR is an essential means of enhancing the museum experience for visitors through artwork animation or unique visuals of the information related to a particular art piece. While this shows how artists are keeping up with the technological trends, these works also tell unusual or untold stories that may otherwise go unnoticed.

An example of AR art in museums includes the depiction of 6 million individuals’ massacre during the Holocaust at the United States Holocaust Memorial Museum. The artist used AR-enhanced pictures of Jewish victims with names of each person gleaming on the photographs.



Conclusively, Augmented reality has become a valuable means of artistic inspiration for creators across the world. If you’re looking for a tool to democratize artwork at multiple platforms, feel free to get in touch with the AR app developers at Elementals Studio. Their experts help businesses grow and enhance the consumer experience through a wide range of immersive AR content. Contact them to learn more today!

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