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Showing posts from December, 2020

Personalized Products: Why They Work

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  Product personalization has been around for a long time. From customized keychains to witty mugs, customers have always had a vast range of personalized gift items to choose from. But e-commerce has taken this to a whole new level.   Businesses today have transcended physical borders in every way; this means increased competition in the market. But consumers have also evolved; these days, they want everything tailored to their specifications. In fact, they’re willing to pay more for customized products . So naturally, businesses that offer that stand out from the pack.   Every Customer Is Different There are 7.594 billion people in the world, give or take a few million, and they differ in countless ways; language, culture, ages, gender, color, and so on. All of these factors contribute to their distinct personal preferences.   When consumers pay for a product, they expect complete satisfaction and value for their money.   Customized products solve the problem of products not having a

Why Your Design Campaign Needs Augmented Reality App Development

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  Are you planning to create an innovative design campaign that uses augmented reality apps? Great idea! Research has shown that  61 percent of consumers prefer retailers  who have incorporated augmented reality in their business.  Using AR advertising to launch your products and services, you can communicate with your customers through innovative means, attracting them and tempting them to keep coming back. Here’s how an AR app development can influence your design campaign and why it’s important in advertising.  Personalized Experience With immersive real-time 3D graphics, you can make your design campaign more interactive and build a deep emotional connection with your customers. A billboard with augmented reality features of a newly launched movie can allow your customers to point their mobile devices at the poster and access the trailer on their phones instantly. Rather than static banners and images that can be easily overlooked, consumers can relate to lifelike ads, be more temp