Why Your Design Campaign Needs Augmented Reality App Development

 Are you planning to create an innovative design campaign that uses augmented reality apps? Great idea! Research has shown that 61 percent of consumers prefer retailers who have incorporated augmented reality in their business. 

Using AR advertising to launch your products and services, you can communicate with your customers through innovative means, attracting them and tempting them to keep coming back. Here’s how an AR app development can influence your design campaign and why it’s important in advertising. 





Personalized Experience

With immersive real-time 3D graphics, you can make your design campaign more interactive and build a deep emotional connection with your customers.

A billboard with augmented reality features of a newly launched movie can allow your customers to point their mobile devices at the poster and access the trailer on their phones instantly.

Rather than static banners and images that can be easily overlooked, consumers can relate to lifelike ads, be more tempted to search for your product, and even purchase it. Either way, it’s a great tool to create brand awareness since people remember ads that generate positive feelings.

Cost-Efficient Advertising

Even though AR is dominating many different markets, including the advertising industry, print ads are still prevalent. But if you’re looking to cut down on your business expenses, augmented reality advertising can work for you. You can also use a particular AR application for several campaigns.

Unlike print ads in popular magazines, AR advertising can be more affordable and is undeniably more interactive. But this depends on the quality of your AR ad, with sophisticated virtual reality campaigns costing more and simple AR advertisements costing less.

Improves Sales

AR can help you market your products or services through virtual try-ons that can boost sales and increase the rate of returning customers. How? If you’ve just launched your accessories line for Spring 2021, you can encourage customers to virtually wear different pieces and see how they’ll look in different pairs.

Without visiting your store, they can select the items they like the most, whether it’s clothing, shoes, watches, jewelry, handbags, or more. It can increase your sales and boost revenue by providing your clients with the convenience and accessibility they’re looking for.

Enhanced Hyperlocal Ads

You can also use AR hyperlocal ads to provide your customers with an immersive experience of different outlets, cafés, and items on their mobile devices. This will make them more aware of the places they’re interested in and direct them to these sites as well.

Looking for an interactive online 3D product configurator? Elementals Studio offers photorealistic VR car visualization, AR commerce platform, augmented reality apps, and much more, with end-to-end solutions for your business’ needs! Call us at +65 9499 3397 for high-quality graphics and real-time 3D interaction!

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