How AR is Changing B2B Marketing Trends

Business-to-business (B2B) marketing is not for everyone. You need to predict what a business owner wants before they can think it up for themselves. Right now, that appears to be a capacity for augmented and virtual reality.

Word on the street is if you cannot provide augmented reality in business, you will have a hard time securing B2B buyers.

Here’s what AR does for your ecommerce platform.



Gives Substance to Ether

Presentations are the norm when getting blueprints for future structures approved. However, they are just animated versions of something insubstantial; a building, which doesn’t even have a foundation.

3D product configuration can give your plans a more realistic feel, meaning your clients won’t have to strain their imagination to visualize the end product. You will be able to show your architectural prowess in a real-world setting using augmented reality, thereby adding to your credibility.

Makes Virtual Tours Possible

Virtual tours are more important now than ever before. As a business owner, you have to deal with other business owners for supplies, raw materials, and so much more.

For instance, if you are an estate agent who does viewings for companies looking to rent or buy an office, you have to have a website that offers virtual tours. Doing so would minimize your contact with the buyer and make you appear proactive, and not to mention, tech-savvy.

The same is true for other businesses. The IKEA Virtual Reality Showroom, which came out five years ago, makes placing furniture in home and office settings possible using an interactive 3D product configurator in an augmented reality.

 



Personalizes Products

If you manufacture product lines for famous brands, you can really benefit from AR. For example, you can attract buyers by customizing their logo onto your merchandise using a 3D product configurator. This will spare you the hassle of actually sewing one on only for it to be relegated to the bin when a deal falls through.

Turns eLearning into An Interactive Experience

If you were told that a Japanese publisher has been producing textbooks that use the AR component for learning purposes since as far back as 2012, you would have a hard time believing it. However, that is precisely what Tokyo Shoseki did. They published textbooks for adult high school students that would require them to run their smartphones through the text, making the seemingly 2D still pictures pop out of the page as 3D animations.

Visual Product Configuration for Your B2B Business

These days, you can add an AR element to everything with Elementals Studio. As an augmented reality application development company, it provides AR commerce platforms to businesses catering to both buyers and consumers. Its social app filters and 3D product configurators have made it possible for many brands to widen their scope and be one-of-a-kind in their respective fields.

Contact them now and level up your platform.

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