The Use of AR to Change the Future of Music

We’re currently in the third decade of the 21st century, in which experience matters a lot more than other material products. According to a study by Harris, 78% of millennials prefer spending excessive amounts of money on events and experiences than any other desirable object. It shows how most people perceive experiences as situations with real value instead of only about memories and selfies.

 

Music is an experience that never goes out of demand. It requires constant immersion and interaction by both consumers and creators. People continue to look for innovative designs within the music industry to make it a profitable venture for the world. As a result, music is no longer limited to a vinyl player and has taken multiple forms such as online streaming, offline services, and wireless music.

Augmented reality has impacted multiple industries, ranging from healthcare to entertainment and beyond. The music industry has a massive potential to skyrocket via the features of augmented reality.

Here are three ways how creators and artists can use AR in music.

 AR for Music Videos

The concept of augmented reality in music videos was introduced when David Guetta and Rihanna collaborated to create a music video for their 2010 hit “Who’s That Chick.” Developing a concept for every music video is one of the most valuable and critical tasks to perform, especially when investors like YouTube pay billions to the music industry to make engaging music-based content. 

Musicians and creative directors can now use AR to bring the video to their audience and listeners as a live concert. In fact, an AR experience can make the listener feel like a part of the music video. 

Every avid music listener would love the idea of living in a world where they can see themselves as their favorite artist performing a hit song through their AR spectacles or smartphone.

Mediated Music

Many listeners often misunderstand live music as mediated music. Live music refers to real-time music performance with engaging elements like a live band and a musical ambiance. On the other hand, mediated music overlays real-time music to various streaming channels and other means of distribution through which the songs are transmitted to people’s devices. AR plays a critical role during mediated music’s production processing.

In fact, leading augmented reality developers are now producing a unique genre to integrate the benefits of both live and mediated music for millennials and the Gen Z audience. Their goal is to maintain an interactive and immersive musical experience by providing musical loves with the best of both worlds.

AR-Based Musical Education

Excelling at music requires prospective musicians to undergo comprehensive training and practicing routine. The new generations are continually looking for new learning methods instead of a conventional classroom environment. AR became a holy grail for music education when a Japanese music instruments company created an online hologram to teach piano to a worldwide audience.

It shows how AR has the power to transform music influencers into massive educators as they use this immersive technology to pass on their experiences to aspiring artists. It’s as good as being taught by Elton John or Sia in real-time.

 

 

 

Looking for innovative ways to stand out among other artists, creators, or business owners? Consult the experienced augmented reality app developers at Elementals Studio to learn how to integrate AR content into your business to increase profits and consumer experience. Reach out to them to learn more!