Benefits of Photorealistic Rendering for Product Design Services

 

Marketing is every business's primary weapon when competing in the market, including product design services. This kind of service casts a massive shadow, encapsulating industries such as the furniture, mattress, and clothing industry.

In their effort to compete, these industries typically outfit their marketing campaigns with alluring photographs of their products. However, the use of traditional photography has some drawbacks, drawbacks that are not present with 3D photorealistic rendering. The company with the best marketing campaign is most likely to survive in the market. If you want to be that survivor, here's why you should consider 3D rendering over photography.

Photography and Rendering

3D rendering refers to the process of creating photorealistic images using a high-end computer and rendering software. The process begins with the program creating a 3D image (this could be a picture, illustration, graphic, etc.). The program then renders the image using different photorealistic features, such as shadows or lighting.

Traditional photography uses a high-quality camera and different equipment to photograph products. Compared to rendering, traditional photography uses much more equipment. The former requires rendering software and a computer that can run said software. The latter requires a high-end camera and photography equipment like diffusers and lights.

Limitations of Photography

One of the limitations of traditional photography is it's more cumbersome due to the amount of equipment you need. Compared to the two things needed for 3D rendering, of which one is software, you could need upwards of ten pieces of equipment for photography. Additionally, this equipment is expensive.

Besides that, you also need to dedicate time for a photo shoot, and the shoot needs to be perfect. Photographers can edit photos in post, but they can't alter the content or composition.

Benefits of Rendering

Rendering remedies the above problems. It's relatively cheaper and quicker than traditional photography. Since 3D rendering is arguably of the same caliber as photography, you won't be compromising on quality by picking the former. Besides that, rendering is significantly more flexible and adaptable than photography.

With rendering, you can change essentially every aspect of the image. Along with costs, speed is another critical component of an effective marketing campaign. Lastly, 3D rendering can also be reliably subcontracted, which means it's conducive to streamlining your business's operations.

If you're looking for 3D visual product configurators and graphics services, get in touch with Elementals Studio. In addition to those services, they also offer augmented reality application development and augmented reality commerce platforms.