3 Types of Images Used for Web Design and Web Content


Web content refers to the things that fill up a website, like text and images, and web design refers to how those things are arranged. Design and content are inextricably tied together, to the point that one is crippled without the other. On the one hand, web content with bad design can make said content incomprehensible. On the other hand, good web design with no content is like a neatly-wrapped, empty box.

As a result, reconciling web content and design is crucial to organically generate traffic for your website. One of the more critical areas where design and content need to be synthesized is with images. Here are some of the most common kinds of images used when designing and filling out a website.

Logos

A logo symbolizes your business’s values and brand. So, not only does a logo convey a lot of information by virtue of being an image, but it also conveys critical information about a business or brand. Logos are commonplace on the websites of big and small companies, but they’re also becoming more common on personal blogs.

The best area to place your logo on the top-left corner of your website since most peoples’ eyes are drawn there. Additionally, you can layer your logo with additional functions. For instance, it can link back to your website’s homepage. Besides that, you can also be creative with its implementation, such as by animating it.  


Illustrations and Photos

Photos are traditionally the most-used medium for literal representation, whereas illustrations offer a bit more creative freedom. Both, however, deserve some real estate on your website.

Photographs are commonly used for demonstrative purposes or to complement product descriptions on e-commerce platforms. Illustrations have various applications, such as infographics or thematic images.

3D Rendering

3D rendering combines the photorealism of photography with the versatility of illustrations. The process involves using a rendering program to produce a 3D image. The image is then touched up with photorealism features, such as weathering, shadows, and lighting.

The result is an image of comparable quality to photographs, but with the creative liberties of illustrations. 3D renderings can have their compositions and content adjusted, unlike with photographs. Additionally, they’re not as costly to produce as photographs, requiring only two pieces of equipment, of which one is software.

Get in touch with Elementals Studio to outfit your web content with 3D renderings. Elementals Studio provides 3D product visualizer and graphics services and augmented reality application development. Contact them to boost your website’s reach.

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