Why Consumers Love 3D Product Configurations

 When you have visualization tools within reach, your 3D models shouldn’t be limited to your store. You can enhance your customer’s online shopping experience through configurable advertisements. You can engage your customers with 3D ads that preview over your featured products as they click through your website.

You can build a cloud-based 3D tool that shows off your products across webshops, websites, devices, and e-commerce platforms. When you incorporate high-quality imagery on your website, your interactive displays will stand out among your competitors.

 

Your customers want to see larger products being configured and customized on your website. The possible permutations are endless and give your customers the chance to analyze your product from many different angles. The following are the reasons you should invest in 3D product configurations for your business and your customers:  

Customers Want Customization

According to the latest research, almost 80% of the customers will purchase if they receive a personalized experience. As a retailer, you need to let your customers take control of your products, only then will your online engagements increase. When customers can personalize their products of choice, they feel more ownership, which increases the likelihood of higher conversion rates.

Another research says that 32% of the customers specifically want the brands to customize their offerings that meet their needs. As customization and 3D configuration technologies become more common, customers are likely to demand these as part of their purchasing journey.

Seeing Is Believing

E-commerce may have taken over the world, but it doesn’t let people experience it in real-time. Hence, there’s still an ever-growing need for brick-and-mortal shopping. This is mainly because customers trust you more when they see the product in the flesh, and they can take it home with them without waiting endlessly.

 


While e-commerce business has evolved to allow next day delivery, there are a few technologies that allow customers to experience the product through 3D visuals. Customers can customize the product in hundreds of textures, colors, and parts. They can see the result almost instantly on their computer screen. They can also rotate and zoom, take it apart and reassemble it in no time.

The Wow Factor

Your competitors are fighting for consumer attention by polishing their products and enhancing their customer experience. There’s no shortage of digital content where billions are being spent on grabbing a customer’s attention.

However, nothing can beat the experience of 3D configuration. Customers who are repeatedly impressed by this technology, and its ease, will return and bring more sales with them.

If you’re looking to shift to augmented reality for your business, you can get in touch with the team of experts at Elementals Studio. They provide an incredible range of augmented reality services, including AR mobile app development, augmented reality application development, and 3D product configuration. You can visit their portfolio to learn what they’ve been doing for the past many years!

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