New Avenues For Product Design: Incorporating AR

 Augmented reality has generated a lot of buzz for enterprise applications. However, while its use in instances like training and remote maintenance applications is being tested, AR is quickly moving into another famous arena — product design.

The challenging aspect of AR for product designers is weighing the benefits of implementing it in their workflow instead of generating needless costs of installing expensive AR hardware.


The following are some avenues of product design where augmented reality is making a mark:

Fast Idea Deployment

Project delays are a norm, especially when engineers go through an entire design process to find a flaw during the development stage. The most significant benefit of incorporating AR is to test ideas before the development stage and according to the real-world fidelity. This is pretotyping― creating digital models to avoid delays in the prototyping stage.

Pretotyping allows developers to create simplified versions of their product, as inexpensively and quickly as possible. This enables them to test and validate their basic premise. The idea here is to ensure that you’re developing the right concept before you design it right.

Since most models can be exported into an AR app, it offers a straightforward approach for virtual pretotyping instead of a physical one.

Concept Validation In Early Stage

Working with AR pretotyping gives designers the luxury to fail in the initial stages. The trick to creativity is to fail, fail fast, frequently, and inexpensively. A well-rendered AR model will let you fail without paying for an expensive physical prototype. 


This is the premise behind the virtual rendering of a physical device, the digital twin concept. The digital twin facilitates prediction and allows developers to test products in varying conditions.

An Extensive Feedback Network  

Augmented reality also enhances communication potential and remote work. Augmented reality can also allow collaboration among an extensive and diverse network of team members for a crucial project. The team members can communicate and collaborate in a virtual environment while sitting in different locations and offer their input for product design.

Augmented reality can help your business grow in tremendous ways. It is already making its mark in product design in the initial stages. It is all set to bring a revolution in more avenues.

If you’re ready to bring a transformation in your business with augmented reality, you can get in touch with the experts at Elementals Studio. They provide a wide range of augmented reality services, including 3D product configuration, AR mobile app development, and augmented reality application development. You can browse their portfolio to learn more about their projects!

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