Augmented Reality and Customer Service: What You Need to Know



E-commerce has given retail businesses all over the world a digital makeover but overtime it has adapted and customized to come up with better return policies, and integrating innovative augmented reality solutions. Customer service is one of the most important factors of making sure your e-commerce business is successful and AR plays an integral role in optimizing and improving it.  
Statistics show that by 2022, the number of mobile AR users will reach the 2-billion-dollar mark because the benefits of AR in everyday life are becoming more apparent to users worldwide. Here are some examples of companies that have used augmented reality in their customer service.

Using AR to demonstrate valuable services

A leading example of this is the American coffee machine company Nespresso which has a brand identity that associates with elegance, style and overall urban chicness. However, the company realizes that the descaling of the coffee machine is anything but suave and allowed users to use augmented reality to get detailed instructions by scanning the package.
This is a prime example of the company using modern solutions to address the consumer’s needs and concerns. It allowed them to make the overall experience of using the product more enjoyable and convenient.

Field assistance in remote areas

With augmented reality organizations that work in the field service are able to access more remote areas and provide necessary assistance with smartphones and head-mounted display. This has many benefits such as reducing technician error and better training of field operators. It also increases the first time resolutions significantly.


AR makes it easier for users to practice self-service

Hyundai is one of the many automobile manufacturers that has produced a digital user manual based on AR which allows drivers to learn about the features in the car simply by pointing their smartphone camera at them.
They can also learn to fix and maintain their cars by learning valuable functions like checking oil levels and filling up the windscreen fluid. This is an important example of how companies can be more mindful of taking customer engagement to the next level with AR by providing solutions for potential problem areas.
Elementals Studio can bring you smarter and efficient augmented reality solutions especially for e-commerce businesses. If you’re looking for sophisticated AR app development services to enhance the user experience, get in touch with them today. For more information about their product configuration services, you can contact them today!


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