5 Case Studies of Businesses Using Augmented Reality to Boost Sales




The lines between digital realities and existence are blurring and changing the world as we know it. Augmented reality has come a long way since its invention as an immersive system by the United States airforce and many private businesses are using it to develop more innovative marketing strategies. We no longer live in an age where businesses can expect higher conversion rates through marketing efforts based solely on digital media.

Retail business owners aim to incorporate augmented reality (AR) in the next 3 years to increase the number of (48%) consumers who currently use AR to make purchases.

Moreover, data reveals that 88% of companies employ the use of augmented reality or virtual reality technology in their operations. Tech leaders believe that the most relevant industry for extended reality software is the gaming industry.

However, there has been a spike in other industries such as healthcare and medical industry which has a 41% usage experience in AR at par with education (41%).This is followed closely by the manufacturing and automotive industries as well as television and movie industries.

Here are a few case studies of businesses that have successfully used AR to boost their sales.

Tesco

In a renowned partnership between this European retail brand and Disney, Tesco hoped to transcend its reach to younger consumers. They modernized their brand using AR to make an app to boost sales for all kinds of products related to the popular franchise of Frozen.

The store’s Discover app allowed greater outreach to drive up foot traffic to the actual store where parents and children participated in an interactive user experience with stationary, toys, books and more.



IKEA

What do you do when you want to purchase a nightstand but you’re not sure how it’s going to fit in your current living space? IKEA used AR to solve this precarious problem for its online shoppers by allowing them to invite products in their homes before they click on buy!

New York Times

The newspaper’s AR app transformed the Winter Olympics 2018 viewing experience for iPhone and tablet users for sports such as ice-hockey and figure skating. It allowed them to get up close and personal with star athletes competing in the international competition.

Cadbury

In peak sales season during the holidays back in 2015, Cadbury gave out special calendars to its consumers featuring Holiday Heroes. The Advent calendars could be used with their app to allow users to play and interact by taking selfies with Cadbury products and post them online as part of a social media campaign.

Kate Spade

One of the first fashion brands to celebrate its union with technology, it created an AR appto take its users on a dream tour around Paris via a virtual experience. This included special surprise appearances by flamingos as you crossed the Seine River. The app encouraged more users to flock to the actual store located in Paris and sets an example for more brands to jump on the AR bandwagon.
Drive up sales for your business with augmented reality application development with Elementals Studio Pte. Ltd.Contact them for more information about their services.

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