5 Case Studies of Businesses Using Augmented Reality to Boost Sales
The lines between digital realities and existence are blurring and changing the world as we know it. Augmented reality has come a long way since its invention as an immersive system by the United States airforce and many private businesses are using it to develop more innovative marketing strategies. We no longer live in an age where businesses can expect higher conversion rates through marketing efforts based solely on digital media. Retail business owners aim to incorporate augmented reality (AR) in the next 3 years to increase the number of (48%) consumers who currently use AR to make purchases. Moreover, data reveals that 88% of companies employ the use of augmented reality or virtual reality technology in their operations. Tech leaders believe that the most relevant industry for extended reality software is the gaming industry. However, there has been a spike in other industries such as healthcare and medical industry which has a 41% usage experience in AR