Elementals Studio Pte. Ltd.

There’s absolutely no denying that augmented reality (AR) and virtual reality (VR) have dramatically increased in prominence over the last few years. Studies have shown that almost 90% companies  with annual revenues around $1 billion are leveraging AR and VR technologies for their promotional campaigns. In fact, Apple is rumored  to be dabbling in both these spaces, preparing to launch an AR/VR headset for 2023. Meanwhile, Facebook-owned HTC, and Oculus Rift are becoming the norm in the gaming and artificial intelligence world. The concepts of AR and VR can be confusing, and they even bleed into each other a little bit. Both the technologies have one main thing in common: they have an exceptional ability to alter the perception of the world around us. What differs, however, is the perception of your presence. Let’s elaborate on this further: What is VR? Virtual Reality is a computer-generated 3D simulation that immerses the user in an alternate reality. It allows

Today’s fast-paced digital landscape has given birth to redefined customer expectations  and personalized buying experiences. Customers expect individualized products customized to their unique needs and preferences, down to the color, shape, size and technical details. Now there’s a way for customers to create a tailored product thanks to 3D product configurators. 3D product configurators are excellent interactive tools that give customers design freedom along with the ability to customize elements like monogramming and fabric combinations.  The tool enables them to see a detailed visual rendering of the product  while they’re customizing it. This way, not only do shoppers know exactly what their product is going to look like upon arrival, but they also get an accurate price quote, which further streamlines the customer experience. Needless to say, product configurators bring unmatched value to businesses. Let’s look at a few industries where product configurators